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Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business
Marcely, Peter ; Goga, Martin (referee) ; Chlebovský, Vít (advisor)
Úspech spoločnosti venujúcej sa elektronickému predaju je hlboko prepojený s nástrojmi internetového marketingu. Široká škála týchto produktov je zložitá na zoptimalizovanie a nastavenie celého procesu tak, aby pracoval efektívne. Efektívnosť v tomto prípade značí pozitívny návrat investície, ktorú do nástrojov vkladáme. Orientácia na zákazníka je dôležitý faktor pre všetky e-business spoločnosti. Zákazníci vyžadujú veľké množstvo doručovacích a platobných možností ako aj rýchlu zákaznícku podporu cez chat alebo telefón. Táto diplomová práca ukazuje všetky tieto aspekty a zároveň demonštruje praktické možnosti použitia internetového marketingu ako aj vylepšenú zákaznícku podporu.
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Marketing Research
Nakano, Andrea ; Zadražil, Vojtěch (referee) ; Chlebovský, Vít (advisor)
This masters´s thesis deals with the marketing research and customer satisfaction analysis, which have been focused specifically Albert supermarket, located in Masarykově Square in Jihlava. The first part of this work summarizes the theoretical knowledge, such as the processes of marketing research, purchasing behavior and how to measure customer satisfaction. The second part is the practical part of the study, which examines the assessment of information obtained through the research, as well as recommendations. These should enhance the satisfaction levels of the existing and future customers and further improve the competitiveness of this business operation in its market sector.
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Concept of Quality Management System usage to increase Company´s Competition
Janok, Jakub ; Witala, Lukáš (referee) ; Škapa, Stanislav (advisor)
The topic of the Master's thesis is focusing on the quality management systems in connection with the competition ability of the company or with the impact to increasing ability to compete. Currently one of the main targets of almost every company is a competition fight. One of the ways to be able to compete is a quality of the provided services eventually quality of sold goods. Existence of the quality management system, which is implemented and maintained, is practically a big necessity for the nowadays companies that want to win this fight.
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Using the Tools of Business Intelligence in Customer Care Center
Mencner, Jacek ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
This master's thesis deals with proposal of Business Intelligence solution. The main task is analysis of Customer Care processes, based on which the Business Intelligence solution has been designed. Thanks to obtained knowledge changes has been made to get more effective contact process. The first part of the thesis describes the theoretical foundations of Business Intelligence. In the second part is analysis of the current situation and solution proposal.
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Péče o zákazníky ve vybrané marketingové agentuře
Kovář, David
Kovář, D. Customer care in a selected marketing agency. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor thesis deals with the research of customer satisfaction in an unnamed marketing agency. The research is carried out by means of a questionnaire survey of the clients in marketing agency. The questionnaire research had a return of approximately thirty percent. Subsequently, anonymized research was carried out on thirteen competing marketing agencies. Based on results of both researches were created recommendations for improving the quality of care in the selected marketing agency. Costs were quantified to better prioritize the implementation in recommendations. Based on research conducted, it was found that the marketing agency has mainly satisfied customers and its service is of a high standard. The weaknesses of the marketing agency are speed, working with social media and inappropriate selection of some items for presentation to customers. Compared to competitors researched marketing angency has an advantage in the complexity of services and client education.
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Jedlička Elementary School - integration versus inclusion
Zaworová, Neli ; Nová, Monika (advisor) ; Válková, Monika (referee)
Diplomová práce "Jedličkova základní škola - integrace versus inkluze" pojednává o Jedličkově základní škole, jejích klientech, zaměstnancích a situaci ve škole jako takové, a principech, které se aplikují či neaplikují v rámci integrace a inkluze. Tato práce je hlavně zaměřena na fungování školy a vzdělávání v ní. Dále se věnuje problematice integrace a inkluze jakkoliv handicapovaných osob, a to především počátku jejich integrace do většinové společnosti v ČR, čímž je myšleno vzdělávání a výchova nejen handicapovaných, ale také většinové společnosti. Odrazovým můstkem této práce je průzkum v těchto osmi okruzích: - Zaměstnání v Jedličkově základní škole - Spolupráce zaměstnanců v Jedličkově základní škole - Práce s klienty - Péče o klienty - Hodnocení, známkování a profilování klienta - Sponzorování a rozvoj Jedličkovy základní školy - Integrace - Inkluze Tento průzkum, ve kterém se snažím především sama přicházet na nedostatky a pozitiva takto v průběhu několika let fungující instituce ukazuje, že prvotní cíl průzkumu zjistit, jak probíhá vzdělávání a výchova dítěte v Jedličkově základní škole v průběhu několika ročníků, je takřka nemožné z důvodu personálních změn v pedagogickém sboru v posledních letech. Z těchto důvodů došlo v roce 2014 ke změně původního průzkumného cíle s názvem "Vývoj a postup...
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E-commerce Grocery Retailers in the Czech Market
Semeráková, Nikola ; Pešek, Ondřej (advisor) ; Zímová, Aneta (referee)
This bachelor thesis deals with an analysis of online grocery retailers in the Czech market - Tesco Potraviny online, Rohlik.cz, Košík.cz. The thesis is divided into the theoretical and practical part. The theoretical part focuses on the latest trends in e-commerce, e-grocery, buying behaviour of Czech customers on the Internet and marketing strategies. The practical part of the thesis is based on qualitative research in the form of interviews with experts and findings from expert conferences. Results from the information acquired - the purchasing process from a customer and seller, marketing strategies of companies and customer care. Then, through mystery shopping, it was found out which of the grocery retailers best satisfies customer requirements. Mystery shopping results are the source of suggestions and recommendations for monitored e-shops.
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Using the Tools of Business Intelligence in Customer Care Center
Mencner, Jacek ; Luhan, Jan (referee) ; Kříž, Jiří (advisor)
This master's thesis deals with proposal of Business Intelligence solution. The main task is analysis of Customer Care processes, based on which the Business Intelligence solution has been designed. Thanks to obtained knowledge changes has been made to get more effective contact process. The first part of the thesis describes the theoretical foundations of Business Intelligence. In the second part is analysis of the current situation and solution proposal.
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Concept of Quality Management System usage to increase Company´s Competition
Janok, Jakub ; Witala, Lukáš (referee) ; Škapa, Stanislav (advisor)
The topic of the Master's thesis is focusing on the quality management systems in connection with the competition ability of the company or with the impact to increasing ability to compete. Currently one of the main targets of almost every company is a competition fight. One of the ways to be able to compete is a quality of the provided services eventually quality of sold goods. Existence of the quality management system, which is implemented and maintained, is practically a big necessity for the nowadays companies that want to win this fight.
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